Genre: eLearning | Language: English | Duration: 4h 14m | Size: 2.6 GB Created by AB digital - Published 3/2026

Search Engine Optimization

SEO 2026
SEO 2026

What you'll learn:

  • Topic clusters and topical authority: Structure content to build authority.
  • On-page and off-page SEO: Improve optimization both on and off your website.
  • Search generative experiences and AI search: Optimize for Google's generative search features and AI-powered discovery.
  • Data-driven gap analysis: Carry out an audit based on data.

Course description:

Stop chasing rankings. Start earning a place in answers.

The era of ten blue links is changing. In 2026, brands that are not cited in Google's AI Overviews, recommended by Perplexity, or mentioned by ChatGPT risk becoming harder to discover.

This course focuses on strategies for Search Generative Experience and Generative Engine Optimization. It explains ways to make AI-powered discovery a source of visibility rather than treating it only as a threat.

What you'll master:

  • GEO framework: Structure content so AI models such as Gemini, GPT-4o, and Claude can identify it as a useful source.
  • Topical authority versus keywords: Understand why keyword stuffing is outdated and why entity alignment matters for search visibility.
  • A defensible brand: Build a trusted brand that AI agents can cite and users can find by name.
  • AI-assisted technical SEO: Explore tools that can speed up technical audits and routine tasks.
  • Voice and visual search: Optimize for voice assistants and the growth of Google Lens.

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